Gujarat Post utilized Pinpoint’s Generative AI feature to enhance its news coverage during India’s 2024 general elections
Gujarat Post is a Gujarati news publication providing hyper-local news about relevant public issues. Due to the small team size, covering India’s 2024 elections was a monumental task for them. The editorial team faced significant challenges in sifting through an overwhelming volume of election-related documents, including party manifestos, election commission press releases, and reports updated after each phase of the election.
Traditionally, this process required manually reading hundreds of pages, extracting relevant information, and organizing data for story creation. The process was not only labor-intensive and time-consuming, often taking hours for a single task, but also prone to human error, which affected the accuracy and reliability of their reporting. These inefficiencies slowed down the newsroom’s ability to deliver timely updates and impacted its ability to break stories ahead of competitors.
Gujarat Post used Pinpoint to cut story creation time from 120 minutes to under 10.
The Solution
The Gujarat Post team transformed their editorial workflow by adopting Google Pinpoint, which streamlined their reporting processes. With its intuitive labeling system and GenAI-driven capabilities, Pinpoint dramatically reduced the time required for manual data extraction and document analysis. The key features of the tool – automatic identification of keywords and relevant phrases, enabled the team to save hours of effort in analyzing massive documents. Editors and reporters could efficiently search, highlight, and copy critical information, making it instantly accessible for story development.
Gujarat Post greatly benefitted by Pinpoint’s structured data extraction capabilities by simplifying information gathering from complex documents, including handwritten notes and images, ensuring no critical detail was missed in their reporting.
The tool fostered a collaborative work environment by allowing the Gujarat Post team to centralize all election-related documents, such as manifestos, press releases, and reports, enabling real-time collaboration among team members. By leveraging these capabilities, Gujarat Post streamlined the process of determining edits and drafting stories, significantly enhancing their ability to deliver timely and accurate election coverage.
Furthermore, the AI summarization from the long PDFs, helped the editors quickly create the story draft for review & approval.
“GenAI summarisation & structured data extraction with Pinpoint has reduced my story creation time to 10 minutes from 120 minutes. Speed is crucial in the news industry; breaking news first gives me a competitive edge to attract more users. Additionally, I now have confidence that the data is free from human error, ensuring accuracy in my reports. This tool has significantly enhanced my efficiency and reliability, making it indispensable for my work.”
– Editor, Gujarat Post
The Solution
The impact of Pinpoint on Gujarat Post operations was transformative. Tasks that previously consumed hours were now completed in minutes, significantly boosting productivity. Editors utilized the time saved to produce investigative stories, elevating the overall quality of their journalism. This efficiency enabled Gujarat Post to increase its content output, covering both routine government updates and in-depth stories with ease.
Gujarat Post leveraged Pinpoint for fast-paced election coverage and reduced the reporting time by 90%
